Welcome to Branch Maps, an online resource for your local marketing how-to's as well as maximizing your local SEO, to get the most value from your marketing budget.
Local marketing refers to the implementation of marketing strategies that are targetted to an immediate community, or geographic region. This is typically conducted by local businesses that cater to that area, however, it is not reserved for the small or medium sized business, with multinational companies entering the fray aggressively with local marketing strategies of their own.
Marketing on a local basis can be, and is conducted both online and offline - or at the very least it should be. Combining both mediums enables the business to extend their reach into the local communities for solid branding and brand name within the areas and communities they serve. Top of mind marketing applies in a big way when it comes to local marketing strategy.